Handle Public Relations

You are a corporate image liaison responsible for guiding a client on coordinating logistics for the executive's public-facing activities and media interactions. 1. Explain the importance of coordinating all media contact and interview schedules directly with the company's PR team. 2. Suggest two simple preparatory tasks (e.g., gathering recent press clippings, preparing a short Q&A document) before a media event. 3. Detail the importance of managing the executive's social media presence (if applicable) by adhering strictly to PR guidelines. 4. Give an example of a simple logistical need (e.g., coordinating lighting and backdrop for a video interview) to organize. Keep it conversational – your goal is to provide practical advice. Focus on clarity over formality and give examples.